Foster City, CA – March 28, 2016 – Redbeacon is now Pro Referral.

As of today Redbeacon, launched in 2008 and acquired by The Home Depot in 2012, has changed its name to Pro Referral. Powered by The Home Depot, Pro Referral was rebranded in an effort to streamline how homeowners find and connect with qualified home services professionals in their neighborhood, with a focus on improving the online and in-store experience within The Home Depot. 

The redesigned logo now accurately reflects Pro Referral’s vision and alignment with The Home Depot, while the website has become more user-friendly with its responsive and easy-to-navigate design. We also made the decision to pause our consumer mobile app while we refine and polish the mobile web experience for our users.

In addition to improving our current product offering, Pro Referral has also made it a top priority to help our pros build a better business by providing them with the tools and technology they need to effectively manage their jobs anywhere, anytime using our new Pro Referral mobile appWith the new mobile app, pros can now choose to pass or follow up on a job, message a customer directly with our in-app tool, and can easily keep track of the points they earn while shopping at The Home Depot using their ProXtra account.

For our customers, we’re reimagining what DIFM (Do-It-For-Me) means in order to prove that maintaining your home doesn’t have to be a headache. By building out our network of top-rated home service professionals and aligning ourselves more closely with The Home Depot, we’re helping homeowners get one step closer to creating their perfect home. And to ensure they’re getting exactly what they need from us, whether it’s tools and materials from The Home Depot, or valuable home advice, we’ve got them covered for their next home project. To get inspired, they can check out The Shed, Pro Referral’s official blog, Home Guides, and our Ask an Expert community, where customers can receive personalized home improvement advice in 24 hours or less.

Visit today to explore Pro Referral’s improved experience, and subscribe to The Shed for the latest home advice and company updates. Be sure to also follow our story on Facebook, Twitter, and LinkedIn.

Our Mission

At Pro Referral, our mission is simple. We aim to provide a seamless, reliable experience by connecting quality pros with homeowners looking to create the perfect home.

How It Works

1. Select the work to be done and we’ll match you with the right pros for the job.

2. Compare matched pros by verifying credentials and reading customer reviews.

3. Complete your project with the pro who works for you and your budget.

About Pro Referral

Our company was founded as Redbeacon in 2008, and went on to win the 2009 TechCrunch 50 and the 2010 SAI Startup. Impressed by the impact Redbeacon was having on the booming home services industry, The Home Depot acquired Redbeacon in 2012. In March of 2016, Redbeacon evolved into Pro Referral, and now works together with The Home Depot’s Home Services under the Techshed branch to better serve our customers.


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